Eight seconds. That’s how much time marketers have to grab consumers’ attention and drive engagement. When it comes to marketing online, the time can be cut even shorter.

The more consistent, relative and current a blog is on a website, the better the traffic will be and more overall growth for the business. But still, the greatest question remains: who should actually write blog posts?

Though we can never know what will come in the year ahead, there are ways to prepare for 2026. Here’s how to set your business up for success in the new year.